Session Type: 1-hour Interactive Presentation

Session Level: Intermediate; Advanced

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: Here's a dirty little secret about social analytics — most of them are misleading.

In this session, Dana will go over Kick Point's favourite social media attribution tools and explain how they work together. Learn how to get real data from your social media campaigns, why you should focus on strong metrics instead of fluffy ones, and how to give credit where credit is due.

Attend this session if you want to...

  1. Learn how to report on social media
  2. Learn how to report on social media the right way 
  3. Help justify why you should report on more than just likes and follows