Session Type: 1-hour Interactive Session

Session Level: Intermediate; Advanced

Session geared towards: Small Business; Not-for-profit; Corporate

Session Description: Don't let your business #failwhale in a social media disaster. This interactive session will give you the tools to create a social media crisis management strategy, how to execute it correctly and how to avoid being on the list of "Top 10 Social Media Disasters of 2016".

Failing to plan is planning to fail.

Attend this session if you want to...

  1. Want to create a social media crisis management strategy and demonstrate the benefits of having one for your business or clients.
  2. Want to learn from real world examples of social media disaster management and from companies doing crisis management right and from those that flopped hard.
  3. Want to learn how social media can be used as the the most valuable PR tool