Session Type: 1-hour Interactive Session

Session Level: Beginner; Intermediate

Session geared towards: Not-for-Profit

Session Description: Through social media, the Alberta Cancer Foundation has built a strong network of individuals across the province who are committed to helping make life better for Albertans facing cancer.

Using case studies from events like Bust a Move Edmonton and the Alberta Cancer Foundation's “More Moments” campaigns, this session will show you how to find, activate, and leverage ambassadors to take your brand to the next level!

Attend this session if you want to...

  1. Learn more about how a not-for-profit can grow its awareness online without blowing it's marketing budget. 
  2. Introduce an ambassador program to take your brand to the next level.
  3. Develop genuine, loyal and long-term relationships with your target market.