Session Type: 1-hour Interactive Session

Session Level: Intermediate; Advanced

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: On December 2, 2015, Paper Leaf launched a tweeting robot named Hugo. It quickly took over Twitter, to the tune of #1 trending in Canada and over 340k impressions in 4 hours.

Here's what we learned – good AND bad – about interactive social campaigns, ourselves, and the dark corners of the internet.

Attend this session if you...

  1. Want to start thinking about outside-the-box social campaigns
  2. Are interested in the cross-section of hardware, tech, and social media
  3. Want to learn how we manage a potentially sketchy viral campaign in real time  

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