Session Type: 1-hour Interactive Session
Session Level: Intermediate; Advanced
Session geared towards: Corporate; Small Business; Not-for-Profit
Session Description: On December 2, 2015, Paper Leaf launched a tweeting robot named Hugo. It quickly took over Twitter, to the tune of #1 trending in Canada and over 340k impressions in 4 hours.
Here's what we learned – good AND bad – about interactive social campaigns, ourselves, and the dark corners of the internet.
Attend this session if you...
- Want to start thinking about outside-the-box social campaigns
- Are interested in the cross-section of hardware, tech, and social media
- Want to learn how we manage a potentially sketchy viral campaign in real time