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NFP Spider Mable


The Making of Spider Mable

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NFP Spider Mable


The Making of Spider Mable

 

Session Type: 1-hour Interactive Presentation

Session Level: Beginner; Intermediate; Advanced

Session geared towards: Not-for-Profit

Session Description:  The Children’s Wish Foundation granted SpiderMable’s wish on September 28th 2015. Her wish trended in 55 countries across the world.

In this session you will hear about the making of SpiderMable and how we involved the media! Attend this session if you want to learn the ins and outs of SpiderMable’s wish and all the steps we took to create media buzz. 

Attend this session if you want to...

  1. Learn about how social media was handled leading up to SpiderMable’s wish during the wish and after
  2. Gather specific examples of tools that were used to engaged the media
  3. Learn about SpiderMable’s Wish


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NFP Recruiting


Use Your Powers for Good: Recruiting and Engaging Volunteers for Non-Profit Media Teams

NFP Recruiting


Use Your Powers for Good: Recruiting and Engaging Volunteers for Non-Profit Media Teams

 

Session Type: 1-hour Interactive Presentation

Session Level: Beginner; Intermediate

Session geared towards: Not-for-Profit

Session Description: Harness the power of volunteers in your non-profit social media.

Find out how Zoe’s Animal Rescue recruits, trains and engages volunteers for their media team.

Attend this session if you want to...

  1. Recruit highly skilled volunteers through social media
  2. Develop the skills of your media team volunteers and keep them producing high value content even when you don't have the time or budget to do so  
  3. Know some practical tips and free/cheap tools to train and manage media teams

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NFP BRAND AMBASSADORS


FROM BLAND TO BAM! FIND, ACTIVATE & LEVERAGE YOUR BRAND AMBASSADORS

NFP BRAND AMBASSADORS


FROM BLAND TO BAM! FIND, ACTIVATE & LEVERAGE YOUR BRAND AMBASSADORS

 

Session Type: 1-hour Interactive Session

Session Level: Beginner; Intermediate

Session geared towards: Not-for-Profit

Session Description: Through social media, the Alberta Cancer Foundation has built a strong network of individuals across the province who are committed to helping make life better for Albertans facing cancer.

Using case studies from events like Bust a Move Edmonton and the Alberta Cancer Foundation's “More Moments” campaigns, this session will show you how to find, activate, and leverage ambassadors to take your brand to the next level!

Attend this session if you want to...

  1. Learn more about how a not-for-profit can grow its awareness online without blowing it's marketing budget. 
  2. Introduce an ambassador program to take your brand to the next level.
  3. Develop genuine, loyal and long-term relationships with your target market.

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Google Grants


Hey, Nonprofits! Learn How to Get $120K Per Year in Free Advertising with Google Ad Grants

Google Grants


Hey, Nonprofits! Learn How to Get $120K Per Year in Free Advertising with Google Ad Grants

 

Session Type: 1-hour Interactive Session

Session Level: Beginner; Intermediate; Advanced

Session geared towards: Not-for-Profit

Session Description: Yup, you read the session title right. Free advertising dollars (and plenty of them).

Learn how to collect 10,000 per month in free Google advertising for your non-profit organization by signing up for this session.

Bryan Smith, founder of the digital marketing agency Bluetrain Inc., will introduce you to Google Ad Grants, walk you through how to apply, and explain the program's limitations and potential benefits for your organization. Bryan has over 15 years of online marketing experience and has worked with non-profit organizations, such as UNICEF Canada, Stollery Children's Hospital Foundation, UNHCR Canada, Sunnybrook Hospital Foundation, Terra Centre, and Redemptive Developments, to name a few.

Attend this session if you want to...

  1. Learn about the Google Ad Grants Program and learn how to check if your NFP is eligible
  2. Learn how to apply for the Google Ad Grants Program
  3. Start using Google Adwords to promote your not-for-profit to stakeholders online

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