Session Type: 1-hour Interactive Session

Session Level: Beginner; Intermediate; Advanced

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: This is not a session on social media. This will talk about how to approach a communications assignment from a client--starting with figuring out what they want to achieve, then working through how it'll be achieved. 

This session will cover a PR project in some detail, taking the audience through the approach to planning, developing and distributing a media release.

Attend this session if you want...

  1. A broad overview of my general approach to communications.
  2. A specific tactical approach to a media relations project.

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