Session Type: 1-hour Interactive Session
Session Level: Beginner; Intermediate; Advanced
Session geared towards: Corporate; Small Business; Not-for-Profit
Session Description: This is not a session on social media. This will talk about how to approach a communications assignment from a client--starting with figuring out what they want to achieve, then working through how it'll be achieved.
This session will cover a PR project in some detail, taking the audience through the approach to planning, developing and distributing a media release.
Attend this session if you want...
- A broad overview of my general approach to communications.
- A specific tactical approach to a media relations project.