Session Type: 1-hour Interactive Session

Session Level: Intermediate; Advanced

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: Prepare for total content domination! In this jam-packed session, Bluetrain's content experts will guide you through the 7 steps for creating (awesome) content that converts visitors into leads for your business.

From content planning, production, and promotion—we'll cover every phase of the content process (and throw in loads of content hacks along the way) so that you leave ready to take over the content world.

Attend this session if you want to...

  1. Learn how to design an actionable content strategy for your business. 
  2. Learn content promotion hacks (like how to use Facebook Advertising to boost awareness of your content... and drive leads!)
  3. Learn how to use Google Analytics and Social Analytics to refine your content strategy as you go.